Behavioral Pathways

A lens on how we respond to climate—what we do, what sticks, and what the brain is wired to resist

Cultural Narratives & Myths Emotional Spectrum Cognitive Filters & Biases Social Amplifiers Worldview Lenses Identity & Equity Frames Temporal Horizons Behavioral Pathways Tech & Design Imaginaries Alternative Visions & Cultural Catalysts Resonance Interlude
“We are not thinking machines that feel. We are feeling machines that think.” — António Damásio

1. The Lens

Most people want to help. So why do so many feel stuck between swapping lightbulbs and stopping pipelines? Between clicking petitions and collapsing under despair?

This lens traces the pathways of climate behavior—from symbolic gestures to structural advocacy, private choices to public courage. But it also dives below the surface—to the neurological choreography that shapes what we notice, what we repeat, and where our energy flows.

Climate response is more than a moral decision. It’s a neurological choreography.

2. The Neurology of (In)Action

Understanding this isn’t an excuse. It’s a map.

3. Pathways of Climate Action

Despite our wiring, we act—and we take different paths, each with its own momentum and meaning:

4. Design for Behavior that Sticks

If we want climate action to last, we must design for how the brain actually works:

5. The Trap of Performative Action

One neural trap: Completion Bias. Once we do something—post, donate, buy a bamboo toothbrush—we feel complete. Dopamine releases, urgency lowers, yet the root problem remains untouched.

Performative action isn’t evil. But if it replaces deeper change instead of seeding it, we’re reinforcing a neural escape hatch.

6. Invitation

You are not lazy. You are not broken.
You are a brilliantly wired human navigating systems built for inertia.
Now you have the map. Which path will you deepen?

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